Blog
Philadelphia Office→ Call 215.836.0401→ Email info@harrisad.com
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Harris Ad was hired by Philadelphia Personal Injury Lawyer Scott E. Diamond to redesign his website.
In today’s world your website is your voice, your identity, your brand.
Make your first impression a great impression.
If your website is dated and needs a facelift – call us at Harris Advertising and we’ll remove the wrinkles: 215-836-0401.
Branding: 360º Communications – all touch-points
Everyone has his or her own definition of branding. Branding is confusing and often misunderstood.
Branding is the sum of all parts of your integrated marketing efforts – advertising, public relations, collateral, conferences, sales, customer service, et cetera, all touch-points, which produce distinguishable impressions and perceptions in the mind of your target audience and stakeholders.
A brand is a collection of intangibles: ideas, feelings and word associations.
A brand is a collection of perceptions in the mind of the consumer.
Branding is the positioning of a product or service in a unique way that differentiates it from competition. The challenge is to identify the point of differentiation in the minds of your target audience.
A brand establishes a distinctive value, relevance, and importance – the core value of your product or service.
A brand focuses and delivers on its unique area of competence.
A brand differentiates and establishes value in the eye of your audience.
A brand is a name that is unique, memorable, and distinctive. A brand is a sign, an icon, a logo.
A brand is a descriptive category phrase. A brand is a tagline that expresses functional and emotional benefits.
A brand represents a value proposition.
A brand is a promise – a pledge of satisfaction and quality.
A brand equals trust.
Branding is continuity of message, look, and tone.
A successful branding campaign becomes a company wide culture adopted, supported and lived from the top down – from CEO to receptionist. The brand is your reason for being.
Confused? Don’t be. A brand is all of the above.
David Ogilvy’s definition of a brand: The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.
It has been a true pleasure serving as an Advisory Board Member at Antonelli Institute – Art & Photography.
Over the past 5 years I have participated in something very special. I have witnessed students of photography and graphic design build real-world skills turning creativity into careers.
I hope that I have helped in some small way.
If you do not have a marketing communications plan … you need one.
Common elements that should be addressed in a strategic marketing document:
Company Vision
Company Mission
Target Market(s) and End-User Profile
Competitive Analysis
SWOT Analysis (strengths, weaknesses, opportunities and threats)
Marketing Objectives
Differentiation Strategy
Unique Selling Proposition
Brand Image
Marketing Strategies
Product Strategy
Distribution Strategy
Pricing Strategy
Promotional Strategy
Implementation
Feedback and Control
Harris Advertising Delivers Smart Marketing™
We believe that strong client relationships foster great ideas. And exceptional ideas generate superior work. Superior work, of course produces extraordinary results and that is what we seek and deliver for every campaign we develop – results for the client.
Our process always involves doing our homework – thoroughly. Once we’ve defined the critical marketing issues that relate to product, audience and competition, we define specific, clear objectives. We then layout a strategy, think, re-think, and then think some more. Only then do we craft knock-your-socks-off, blow-your-hair-back, stop-them-in-their-tracks creative, and match the most effective, most efficient mix of media to audience. We always strive to track and measure results. Plain and simple, your ROI is our focus.
Contact us for a free consultation:
215-836-0401
What’s the point of having a great looking website if your prospects can not find you? SEO with Harris Advertising makes your site highly visible. It opens the door to anyone and everyone looking for your products and/or services. The old adage in real estate is location, location, location. The same principle applies to SEO. Harris Advertising will relocate your business to the premier corner of commercial high-traffic. No more anonymity. Stand up. Be seen. Be heard.
Go Bernie. Go Flyers. Winter Classic Legends game today.
“John and I have worked together for years. In my opinion, he’s a true Hall-of-Famer.”
Bernie Parent, Hockey Hall-of-Fame Goalie
It has been a complete delight to work with Harris Advertising! After a rather frustrating round with my first website developer, Harris Advertising took over and finally every one of my needs was addressed in a prompt, professional and cheerful way.
In addition to rebuilding my website, Harris Advertising created a series of tutorials/instructional how to – in order for me to make edits on the fly to my site. These tutorials were and continue to be very useful! I was able to get up and running pretty quickly and because I don’t use Joomla and WordPress that often, the tutorials give me just the refresher I need when I want to go back and make edits. Another example of the above and beyond customer service I got from Harris Advertising!
Thank you so much John and Company! I would highly recommend Harris Advertising to any friend or colleague.
Lili Wright, President/Owner
Wright Design
Local Search is here.
Local Search continues to grow exponentially.
Local Search is becoming very competitive.
If you have a local or regional business, a true bricks and mortar business, you need to target your local prospects using Harris Advertising’s Local Search. If you are a Philadelphia based company selling products and/or services to the local market then generating leads from Indiana or India is pointless. We increase traffic with local prospects. Leads are great but if a lead is not actually convertible to a sale then the leads are nothing more than a paper tiger. Remember, local prospects are searching for you. Let us help you to help them find you.
Building a prominent listing takes time, knowledge and persistence. You must have a local search marketing partner to beat your competitors.
In mid October of 2010, Google completed a major initiative to draw in more relevant searches by implementing Place Pages through Google Maps on the main page.
This is the start of a new world of marketing online to customers.
Being visible on Google’s LOCAL SEARCH results can propel a business from unknown to well-known. The search engine giant continues to add features to its Maps and Places applications in order to better organize reviews and optimize location-based search results.
Did You Know That: 55% of customers search online for phone numbers and addresses
Did You Know That: 60% of consumers search for reviews before choosing.
Did You Know That: 55% of people who find a local business online will recommend it to others.
Did You Know That: 72% of local consumers searching on Google produces either a purchase, in-store visit or phone call.
It is important to note, that with any media, a swift, precise plan is critical. You are in a race against your competition. First to market wins. At Harris Advertising, we make sure that your site is listed and ranked highly in order to successfully target your local and regional audience.
Let us help your business get found.
HARRIS ADVERTISING DELIVERS SMART MARKETING™
Because of the way we are structured, we deliver more for less.
Uniquely structured. Uniquely staffed. Uniquely cost efficient and effective. Simply put, it works.
Put Smart Marketing to work for you today, call: 215-836-0401.
Harris Advertising
215-836-0401
121 million searches are conducted in Google every hour, but only 25% of users scroll past the first page of search results. To get found online, ranking high in search engines is no longer optional, it’s critical.
Let us help your business get found.
HARRIS ADVERTISING DELIVERS SMART MARKETING™
Branding: 360º Communications – all touch-points
Everyone has his or her own definition of branding. Branding is confusing and often misunderstood.
Branding is the sum of all parts of your integrated marketing efforts – advertising, public relations, collateral, conferences, sales, customer service, et cetera, all touch-points, which produce distinguishable impressions and perceptions in the mind of your target audience and stakeholders.
A brand is a collection of intangibles: ideas, feelings and word associations.
A brand is a collection of perceptions in the mind of the consumer.
Branding is the positioning of a product or service in a unique way that differentiates it from competition. The challenge is to identify the point of differentiation in the minds of your target audience.
A brand establishes a distinctive value, relevance, and importance – the core value of your product or service.
A brand focuses and delivers on its unique area of competence.
A brand differentiates and establishes value in the eye of your audience.
A brand is a name that is unique, memorable, and distinctive. A brand is a sign, an icon, a logo.
A brand is a descriptive category phrase. A brand is a tagline that expresses functional and emotional benefits.
A brand represents a value proposition.
A brand is a promise – a pledge of satisfaction and quality.
A brand equals trust.
Branding is continuity of message, look, and tone.
A successful branding campaign becomes a company wide culture adopted, supported and lived from the top down – from CEO to receptionist. The brand is your reason for being.
Confused? Don’t be. A brand is all of the above.
David Ogilvy’s definition of a brand: The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.
