Allow me to introduce myself. My name is John Langdon Harris. Technically,
I am a marketing communications consultant. But, my actual title is President/
CEO – Harris Advertising. I have twenty-eight plus years of experience practicing
integrated marketing communications in Philadelphia, New York and Baltimore.
For the past ten years, I have been running Harris Advertising, a unique
Philadelphia Advertising Agency. Harris Advertising is a “virtual agency” – an
agency without walls. Uniquely structured. Uniquely staffed. Uniquely cost
efficient and effective. Simply put, it works.
Why did I start Harris Advertising? Because traditional advertising agencies
in Philadelphia, and for that matter, everywhere, from NY to LA, from Paris to
Tokyo, simply are structured incorrectly. Art, copy, production, media, account
service, accounting … too many departments. Too many conference rooms.
Too many meetings. Not enough good ideas. Not enough good work. Too much
Overhead costs money and believe me, the client pays for the overhead. Harris
Ad’s staff is as large as any advertising agency in Philadelphia but we never
have anyone idly sitting around. For that matter, we don’t have anyone sitting
around. Depending on a client’s specific critical marketing issue that relates
to product, audience and competition, we form cooperative marketing and
operations efforts in which multiple freelancers and vertical companies form ad
hoc teams to complete specific projects or programs and, then, go their separate
ways when the work is completed. Top talent on an as need basis.
Harris Advertising is a MACRO company. MACRO is a worldwide consortium of
like-minded marketing communications professionals – an expansive network
of independent marketing and communications professionals and specialized
vertical companies available on an as need basis. We utilize this pool of talent to
help us help our clients market themselves more effectively and cost efficiently.