HAD Portfolio Samples

Corporate Identity

Independence Brewing Company. Fresh from Philadelphia. Quality not quantity. Declare your independence. Click Here

Print and E-commerce Catalog

“The company grew from a grand total of literally $50 to $5,000,000 in annual sales.” Click Here

Video Wall

Residential Communications Network launched two retail stores in Boston and NY featuring the RCN Video Wall. Click Here


"We captured 2nd place in the International Newspaper Marketing Association competition for our microsite." Click Here

Invisalign® Print Ad

Created the campaign: LIKE WEARING NOTHING AT ALL. The next generation in braces. Removable. Comfortable. Invisible. Click Here

Interactive Graphic Animation

Play Pick The Pistone, with your hosts Hall-of-Fame goalie Bernie Parent and Flyers hockey analyst Steve Coates. Click the image above to play the game and learn more.   Click Here

:60 Radio Spot

Joe the Plumber was famous before the 2008 U.S. presidential election. Listen and laugh to Joe the Plumber. Click Here

Organic Search

From 0 Total Rankings to 146; From 0 Number One Rankings to 27; From 61 Monthly Unique Visitors to 806. Click Here

STARBURST® Packaging

Developed packing concepts for M&M MARS changemaker counter displays including STRARBURST® and MILKY WAY®. Click Here

Marketing Strategy: Number One Key to Success

If you do not have a marketing communications plan … you need one.

Common elements that should be addressed in a strategic marketing document:

Company Vision
Company Mission
Target Market(s) and End-User Profile
Competitive Analysis
SWOT Analysis (strengths, weaknesses, opportunities and threats)
Marketing Objectives
Differentiation Strategy
Unique Selling Proposition
Brand Image
Marketing Strategies
Product Strategy
Distribution Strategy
Pricing Strategy
Promotional Strategy
Feedback and Control

Harris Advertising Delivers Smart Marketing™

We believe that strong client relationships foster great ideas. And exceptional ideas generate superior work. Superior work, of course produces extraordinary results and that is what we seek and deliver for every campaign we develop – results for the client.

Our process always involves doing our homework – thoroughly. Once we’ve defined the critical marketing issues that relate to product, audience and competition, we define specific, clear objectives. We then layout a strategy, think, re-think, and then think some more. Only then do we craft knock-your-socks-off, blow-your-hair-back, stop-them-in-their-tracks creative, and match the most effective, most efficient mix of media to audience. We always strive to track and measure results. Plain and simple, your ROI is our focus.

Contact us for a free consultation:


This entry was posted in Branding, Loyalty and Retention Marketing, Marketing Strategy and tagged , , , , . Bookmark the permalink.

Leave a Reply