Common elements that should be addressed in a strategic marketing document:
Target Market(s) and End-User Profile
SWOT Analysis (strengths, weaknesses, opportunities and threats)
Unique Selling Proposition
Feedback and Control
Harris Advertising Delivers Smart Marketing™
We believe that strong client relationships foster great ideas. And exceptional ideas generate superior work. Superior work, of course produces extraordinary results and that is what we seek and deliver for every campaign we develop – results for the client.
Our process always involves doing our homework – thoroughly. Once we’ve defined the critical marketing issues that relate to product, audience and competition, we define specific, clear objectives. We then layout a strategy, think, re-think, and then think some more. Only then do we craft knock-your-socks-off, blow-your-hair-back, stop-them-in-their-tracks creative, and match the most effective, most efficient mix of media to audience. We always strive to track and measure results. Plain and simple, your ROI is our focus.
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