Dr. Phucas/Invisalign®

Orthodontist, Dr. Carlyn S. Phucas is a certified Invisalign Elite Premier Provider. Dr. Pucas was referred to Harris Ad by one of our other accounts – a word-of-mouth referral – none better.
 
The objective was to create an ad, which would standout from the cluttered pages of print advertising by pushing-the-envelope. Dr. Phucas wanted to promote Invisalign. As always, we did our homework. “Invisalign® uses a series of clear removable aligners to straighten your teeth without braces, metal wires or brackets.” In other words, invisible braces.

 
We created the campaign: LIKE WEARING NOTHING AT ALL.

We also created the tag: The Next Generation In Braces. Removable. Comfortable. Invisible.

 
The campaign we comped and presented consisted of a series of three ads. While well received, the comps ended up on the editing room floor. The winning add, a little less risqué and a lot less humorous, still accomplished the objective – it most certainly did standout from the cluttered pages of print advertising.

Original comps presented – died on the editing room floor.