HAD Portfolio Samples
Microsite"We captured 2nd place in the International Newspaper Marketing Association competition for our microsite." Click Here
STARBURST® PackagingDeveloped packing concepts for M&M MARS changemaker counter displays including STRARBURST® and MILKY WAY®. Click Here
:60 Radio SpotJoe the Plumber was famous before the 2008 U.S. presidential election. Listen and laugh to Joe the Plumber. Click Here
Interactive Graphic AnimationPlay Pick The Pistone, with your hosts Hall-of-Fame goalie Bernie Parent and Flyers hockey analyst Steve Coates. Click the image above to play the game and learn more. Click Here
Organic SearchFrom 0 Total Rankings to 146; From 0 Number One Rankings to 27; From 61 Monthly Unique Visitors to 806. Click Here
Print and E-commerce Catalog“The company grew from a grand total of literally $50 to $5,000,000 in annual sales.” Click Here
Video WallResidential Communications Network launched two retail stores in Boston and NY featuring the RCN Video Wall. Click Here
Corporate IdentityIndependence Brewing Company. Fresh from Philadelphia. Quality not quantity. Declare your independence. Click Here
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Residential Communications Network
Before Comcast. Before Verizon. Residential Communications Network introduced the concept of bundled services: Phone, Cable and Internet and John Harris was there.
John served as Director of Marketing for the launch of RCN. A brilliant business plan – market bundled services to multi-dwelling units in NY and Boston where the infrastructure (fiber optic loops) already existed. A business plan conceived by, the transformational force in the telecommunications business, David C. McCourt – light
years ahead of the competition.
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"I have had the good fortune to work closely with John Harris. John was our Corporate Marketing Director. As Marketing Director of this new enterprise, John played the pivotal role of converting our business plan into a sound approach for customer outreach. Through the first phase of customer acquisition, we surpassed all of our sales projections. Such success is in no small way due to John Harris’ efforts.
RCN’s business is quite complicated. We supply competitive local and long distance telephone, cable television, and internet access to residential and business customers. Each one of these businesses is fairly complex. Taken together it provides a great challenge for managers running each aspect of the enterprise. The marketing challenges proved to be among the most vexing. We had the unusual characteristics of being both a competitive organization while also being highly regulated at the municipal, state, and federal levels. Meeting all of the marketing demands of such a complex regulated and competitive start-up enterprise, I’m sure you will agree, is a formidable task.
Yet John handled these issues with relative ease and earned a reputation in the company for delivering quality products on time and within budget Additionally, he has mastered the industry lexicon and understands the financial and operational nuances that are requisite for success in this business."