Slideshow Content

Search Engine Optimization

Your website might look great but if it is not properly optimized, no one will know.

Harris Advertising provides:

• Page Content Analysis
• Link Building Strategy
• Analytic Website Research

Please fill out our "Contact Us Today" form found over on the left and we will be happy to discuss your SEO needs. Or, of course, you can call us at: 215-836-0401.

 
What’s the point of having a great looking website if your prospects can not find you? SEO with Harris Advertising makes your site highly visible. It opens the door to anyone and everyone looking for your products and/or services. The old adage in real estate is location, location, location. The same principle applies to SEO. Harris Advertising will relocate your business to the premier corner of commercial high-traffic. No more anonymity. Stand up. Be seen. Be heard.

Search Engine Optimization (SEO), also known as organic search, helps your prospects find your website when they are searching for your services or products. Effective SEO will improve rankings, boost web traffic, and improve your Marketing Return On Investment.

Your website should be designed (or redesigned) knowing in advance which keywords and keyword phrases that your prospects use while performing searches on Google, Yahoo and Bing. First page rankings are critical to business success. How often have you done a search and looked beyond page one for answers?

John Harris, Harris Advertising’s President/CEO says, “I’ve been studying and practicing SEO for almost a decade now and while a lot of agencies, SEO firms, and consultants will tell you they ‘know the secret’, and I’ve heard it all, I’ll tell you that there are no secrets, no magic bullets – just best practices.”

As a matter of fact, Google even tells you what they want you to do in order to gain top search recognition:

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

Google states:

“Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.”


If you are looking for fast and cheap – forget it. SEO takes time. Remember, cheap is expensive. If your SEO is not performed correctly you can suffer long-term ramifications. No one wants to be penalized by Google. No one wants to get banned or de-indexed by Google. Take note, avoid tempting but ignorant SEO  black hat techniques such as: keyword stuffing, mass link purchases all with the same anchor text, link farms, doorway pages, hidden text, duplicate content, cloaking, et cetera, et cetera, et cetera. Simply put, when it comes to organic search, there is a right way and there is a wrong way. Case in point – in 2006 Google dropped the German BWM site – bmw.de – from their index, the sites PageRank dropped to zero, as in goose egg, and their top keywords could no longer be found at the top of the SERPS – all as a result of BMW using doorway pages.

Successful SEO begins and ends with content, relevant content, current content and a sound linking strategy. Harris Advertising will position your site, to be, in the eyes of Google, the foremost authoritative representation of your subject matter on the web. In addition, we will make your site: accessible. Google now factors the accessibility, the ease of navigation, of your site to those with and without disabilities.


SEO, to some, to most, can be frankly overwhelming, confusing and appear complicated. This is where Harris Ad enters. It is our objective to simplify the mish-mash that’s out there – all the crazy algorithms you hear about, white hat, black hat, spiders, crawlers, back links, internal links, reciprocating links, link farms, meta tags, alt tags, heading tags, 301 redirects, key words, key word phrases, long tail key words, URL structure, canonical URL, HTML sitemaps, XML sitemaps, breadcrumb navigation, bounce rates, average time on site, pages visited, unique visitors, et cetera, et cetera, et cetera. We’ll break it down to bear bones; layout the necessary process and procedure needed to achieve efficient and effective SEO.

In conclusion, Wikipedia defines Search engine optimization (SEO) as: the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.